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Dear Valued Customer,

From humble beginnings in a south Milwaukee Tavern, Great Lakes Darts has grown to become a premier name in darts, gaming tables and billiards. For over 35 years, GLD Products has paved the way in innovation for advances in dart game trends and technology as well as in other areas of gaming culture.

The story begins in 1981, when five friends and business partners banded together to drive more traffic into their bar. Seeing the hottest trends leaning towards a growing darts game, they quickly capitalized and soon there were dartboards in every local establishment forming dart leagues of their own. The leagues and game itself became so popular, local owners began coming to the newly named English Darts South for supplies.

After a $100 investment the four partners had their first inventory and they were the talk of the darting scene in Milwaukee. As the decade rolled on, the darts game picked up more steam and quickly became one of the fastest growing sports in America. Quickly outgrowing their original home on the south side of Milwaukee, GLD moved several times before settling on their home to this day in Muskego, Wisconsin, where they inhabit a 60,000 square foot warehouse.

The key to continued success for GLD is innovation, and a willingness to take risks. Before the boom period in darting, Great Lakes Darts invested heavily into the novel idea of soft tip darts for use with electronic dartboards. These revolutionary dartboards would keep score for you and add a brand new flash to a very traditional game. Though many darters were content to continue enjoying their favorite game the way they always had, with steel points and bristle boards, casual fans of darts leapt at the idea of a faster and more convenient way to play.

After seeing the explosive growth in soft-tip darts, Great Lakes Darts sought other means to get people playing games, eventually expanding into high quality and affordable billiard cues. Their new warehouse home allowed the storage of much larger inventory such as full-sized game tables including pool, air hockey, and foosball. When exploring these new game tables, the new ideas continued with a revolution in compact home entertainment: the Pockey Two-in-One Game Table.

Great Lakes Darts Products has not shied away from leading the way in innovation across all disciplines of entertainment room games and boldly looks ahead to the next trends and big ideas to be had.

Marilyn Hempel

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